Apple on Thursday asked the U.S. Supreme Court to strike down an order requiring changes to its App Store rules stemming from an antitrust case brought by "Fortnite" owner Epic Games.
I don’t think that’s what they’re worried about. Apple has more money than any other company on the planet. They care about their brand perception and it’s obvious that this would hurt it in the same way that crappy, cheap parts would. Opening the iPhone up to other App Stores and payment systems would be a huge negative for that. In fact, one of the main reasons I like the iPhone and Apple’s ecosystem is that I don’t have to worry about vetting whether a purchase I’m making is secure or whether an app I’m downloading is potentially nefarious. I don’t want that. I just want it to work when I need it and to be able to find and pay for apps quickly and silently. Epic might be more trustworthy than some (I, personally, don’t trust them after their past behavior) but this isn’t just limited to Epic. It would mean that every app I download, potentially, would have their own launcher like on Steam and that situation fucking sucks despite how awesome Steam is.
Nothing about allowing third party app stores would require you to change your usage patterns. Apple could keep all their current rules for the App Store exactly the same, and then also allow sideloading. If you want the pure apple experience as you described, all you have to do is only use their App Store. Then those who want to sideload (and companies looking to avoid paying apple fees) can do so through their own channels. Opt-in makes it a win-win for everyone, well except Apple who is currently enjoying a monopoly and charging the fees to match.
I wish I could believe that. But the second other app stores are allowed, apps you use today are going to migrate off of AppStore completely to protect their margins.
There’s no consumer benefit from that. More money goes to developers instead of Apple. Big benefit! At least a single, high quality app store has some consumer benefit.
I don’t think this will be the case. Android has always allowed sideloading, but how many apps are sideload only? It’s basically just Fortnite and a bunch of open source apps. No major apps require sideloading because google play is still where people will look for apps and trust apps. Some commercial apps allow you to sideload from their website, but it’s pretty uncommon still.
And for consumer benefit, if you believe in free markets, developers not having a 30% overhead might end up forwarding those savings on to the users. It’s pretty common for subscription services to charge more on the App Store than they do on their own websites. And for indie developers, I’d rather they get a bigger chunk of the pie than give the world’s highest valued company ever more money.
They already allow side-loading (albeit, admittedly, via a cumbersome mechanism). That is not what Epic is asking for. You’re either ignorant of what changes Epic is demanding here or you’re being disingenuous in your argument.
Apple allows sideloading with a 7 day, 3 app limit via a cumbersome process. It’s intentionally limited to make it non-viable for most people. Epic wants to be able to publish their games without using Apple’s infrastructure or paying them huge fees. I have no love for Epic but what they want is entirely reasonable.
This is disingenuous. You can’t deliver an iOS app without Apple infrastructure. You don’t count XCode and iOS itself? You don’t think Apple will need to offer iOS settings and support for 3rd party stores? They absolutely will.
What Epic really want is to profit from Apple’s platform and marketplace without paying anything in return.
No other general-purpose platform demands payment just to have basic access like iOS does. macOS doesn’t, windows doesn’t, android doesn’t, ChromeOS doesn’t, linux doesn’t. And yet, the companies making these systems are all quite profitable. What makes iOS so different that it can’t follow the basic rules established by its competitors? I personally don’t care that Epic themselves happen to be slimy, they just happen to be in the right this once.
This isn’t remotely what they do, and I think you know it.
They take a percentage of payment transactions only. You can have “basic access” without paying them a dime. I manage an app with 30 million monthly users and we pay Apple zero. Because we don’t transact inside our app.
So you want to show me a payments platform that doesn’t take a percentage of the business? I’ll wait.
What you’re doing here is shouting down eBay because they won’t let you sell products on their platform without taking a percentage. They’ve assembled a massive buyer market for you to tap into. They’ve given you tools to use. And WHAT??? They want a piece of the profits??? OUTRAGE!
And to answer your question, what makes iOS so special is how much money developers make there. It dwarfs everything else you mentioned combined. You’re cheering on developer greed. They’ve absolutely flocked to this platform with its supposedly prohibitive fees. It’s hard to take your argument seriously.
Got it. So you don’t actually understand what Epic is asking for and you ignored that I admitted Apple’s current sideloading is cumbersome. 99% of users do not need to sideloading apps, much less more than 1.
The vast majority would almost certainly remain on the app store, and practically nothing would change for those apps in terms of security or convenience. Android has allowed downloads from other app stores for years, and not once has it posed a significant issue. Epic isn’t trying to force apps off the app store. They are only trying to open up options for other developers to distribute and make money without having to give it all to the monopoly that is Apple. This would give users the option to also move outside of the walled garden, but at no point would anyone be forced to do anything.
You seemed to have left out when Fortnite was removed from the play Store and lots of fake scam apps popped up in their place. So yes things would most likely change.
Plus there are a handful of app developers would would love to leave the App Store. Basecamp and proton come to mind. So now you have at least 3 app stores to add.
Android has allowed downloads from other app stores for years, and not once has it posed a significant issue
Lol. That’s not true. It constantly poses an issue and is one of the major sources for fraud on the platform.
Epic isn’t trying to force apps off the app store
I never said they were and it seems like you don’t get what they are trying to do. Currently, getting an app on the App Store entails clicking a “Get” button and responding to a prompt for confirmation/payment. It’s one prompt, every user can be 100% certain it’s secure, and it takes 2 seconds to confirm and validate your identity.
If Epic gets what it wants, every app could potentially have its own payment/confirmation prompt and every developer could have their own launcher and interface for even finding and downloading the apps. They have no way of verifying if the site they’re being forwarded to is secure, where their payment information is going, or whether the developer and payment site are even the same party which means their purchase data and other information is a vector to be compromised. On top of that, you have to enter separate payment and billing information for each launcher and every one has a separate email, data, and privacy policy which could allow them to do whatever they want with your data.
It is an objectively worse experience for 99% of people in every way.
I’m curious if you can point me to any specific instances of third party app stores being problematic for Android, perhaps I missed something.
In my experience, most users either don’t know about the third party app stores or don’t use them. Android has a setting to completely disable downloads from outside sources. If a user chooses to download from a third party app store, they are doing it of their own free will and they alone assume the same risks as browsing the internet normally. At that point it’s really just internet 101 that any competent person should understand. Anyone else can simply choose to stay in their walled garden of safety.
Also, for the most part, developers won’t develop for a third party store or make their own launcher unless there is a significant advantage to do so, like being forced to pay exorbitant prices to a monopolizing company in exchange for a false sense of “privacy and security”. Apps aren’t going to suddenly jump ship and make their own launchers. That costs a lot of money and Apple has curated a nice ecosystem. But, both developers and users should be allowed to choose what and how they install software on their personal devices. Android has proven that the wider user base will see virtually no impact and device security wont suddenly be compromised unless a specific user chooses to compromise their own device.
This is a very naive and, frankly, sheltered view. The majority of mobile malware and spyware is exclusive to Android. Also, it doesn’t matter if indie devs don’t jump ship. It’s enough to have major companies develop their own launchers. It’s objectively worse.
My views come directly from having owned both ios and android devices with their respective app stores. The majority of malware is on Android, but it’s hardly exclusive. Android devices also hold the majority of the market, by a very wide margin. The idea that ios is some kind of paragon of perfect security and privacy is incredibly naive and misguided.
It is exclusive, though. What malware exists for iOS? Nearly every issue is only on jailbroken phones. If it’s not in the App Store, it’s not something you can install. That’s the whole point. And, on top of that, this is about more than just malware and sideloading. This is about opening up a trusted process to several untrusted actors. These responses are ridiculous.
I agree with an asterisk that it would be a worse experience for most users.
But my contention is that the benefit is greater even if it is less convenient, and that alternate app stores on Android have shown that the majority of people don’t use them or know they even exist. So for most people, there won’t be too much change. I’m sure some larger apps will try to force their own app stores and payment methods, but I don’t see that succeeding because again, it hasn’t on mobile. So I think there will be churn in the first few weeks or months, but then it would settle down.
At the end of the day, this is a computer owned by a user. They should be able to install what they want without having it approved by Apple and sold only through their store.
It’s not merely about convenience. It literally opens the door to every developer having their own method to download apps. It lowers the security of these devices, it’s worse for privacy, and it’s objectively a poorer experience for end users.
But even still, I again point to Android. You know how you avoid any security or convenience issues? You just don’t use the third party app store. And I think the same will play out if iOS does start allowing third party app stores.
I’m not sure if you’re too young or if you were blissfully ignorant but you seem entirely unaware of how easily people are led to add those kinds of things when there’s money involved. Does no one remember IE toolbars?
I’m in my late 30’s, I definitely remember those toolbars and other crapware that was common back then.
But now is not then. And smartphones aren’t the old Windows 2000 and XP machines of back then. I keep repeating it, but we already have a modern example of how this will go. It’s modern Android. And for the vast majority of people (in the West at least) they don’t install apps that are outside of the default apps or the built in Play Store. And I think the same will be true if iOS allows third party App Stores.
Sure, app developers will try. Apple devices are a huge honey pot that scammers and crappy devs would love to exploit. But after that initial gold rush, users that don’t have the knowledge to discern what is safe and what isn’t will be deterred by the difficulty of installing third party stores and inputting their payment methods. Scams will get press and Apple will warn against using them. And then the vast majority will just use their iPhones as is, with some users going third party for piracy and porn and then savvy users going to them for utilities and functions that Apple just doesn’t allow in the App Store.
I think it will be fine and the history of modern smartphones seems to support that theory.
It’s objectively a better experience for me on Android, since it provides an easy source to find foss apps without ads or mtx. Saying opening up is bad would be like saying stuff like libreoffice, handbreak, and blender are bad because they can be retrieved outside official stores on desktop OS.
I’m glad that I’m able to retrieve programs that aren’t on the Apple store on MacOS like BetterDisplay and Rectangle to improve my MacOS experience over being locked to only the Apple store offerings. Why would I see the same freedom as bad on a phone when I don’t expect or want babysitting.
You can’t just apply your anecdotal experience to every user of these devices. And everyone responding is just talking about side loading which is not at all what the issue is. It’s fine for you to be able to install apps from other places but that’s not what’s at stake here. Epic wants to have its own store just like what happened to Steam and that doesn’t compare to what you’re suggesting.
I don’t see a problem with epic having their own store on PC. Steam is also an “unwanted unofficial store” on Windows and Mac. I’m glad that third party stores are able to thrive on Windows, since it is what allowed for stores like Steam or GOG to even exist due to Microsoft not strictly controlling who has the ability to distribute software on their OS.
Are you really trying to use Epic showing up to compete with Steam as though it is a negative when Steam is a store that is thriving on Windows OS that they don’t even have control over? Even their Steamos doesn’t prevent people from installing competing launchers. Steam is the complete opposite of who you should be using if you are trying to argue against the existence of Apple App store alternatives on iPhone.
It works in reverse too. The developers don’t care about competition. They just want to profit from the platform without paying anything. You could say Apple’s claims about platform quality and consistency are weak, but the only thing on the other side of this is boosting developer profit margins.
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I don’t think that’s what they’re worried about. Apple has more money than any other company on the planet. They care about their brand perception and it’s obvious that this would hurt it in the same way that crappy, cheap parts would. Opening the iPhone up to other App Stores and payment systems would be a huge negative for that. In fact, one of the main reasons I like the iPhone and Apple’s ecosystem is that I don’t have to worry about vetting whether a purchase I’m making is secure or whether an app I’m downloading is potentially nefarious. I don’t want that. I just want it to work when I need it and to be able to find and pay for apps quickly and silently. Epic might be more trustworthy than some (I, personally, don’t trust them after their past behavior) but this isn’t just limited to Epic. It would mean that every app I download, potentially, would have their own launcher like on Steam and that situation fucking sucks despite how awesome Steam is.
Nothing about allowing third party app stores would require you to change your usage patterns. Apple could keep all their current rules for the App Store exactly the same, and then also allow sideloading. If you want the pure apple experience as you described, all you have to do is only use their App Store. Then those who want to sideload (and companies looking to avoid paying apple fees) can do so through their own channels. Opt-in makes it a win-win for everyone, well except Apple who is currently enjoying a monopoly and charging the fees to match.
I wish I could believe that. But the second other app stores are allowed, apps you use today are going to migrate off of AppStore completely to protect their margins.
There’s no consumer benefit from that. More money goes to developers instead of Apple. Big benefit! At least a single, high quality app store has some consumer benefit.
I don’t think this will be the case. Android has always allowed sideloading, but how many apps are sideload only? It’s basically just Fortnite and a bunch of open source apps. No major apps require sideloading because google play is still where people will look for apps and trust apps. Some commercial apps allow you to sideload from their website, but it’s pretty uncommon still.
And for consumer benefit, if you believe in free markets, developers not having a 30% overhead might end up forwarding those savings on to the users. It’s pretty common for subscription services to charge more on the App Store than they do on their own websites. And for indie developers, I’d rather they get a bigger chunk of the pie than give the world’s highest valued company ever more money.
Thanks for my LOL of the day!
They already allow side-loading (albeit, admittedly, via a cumbersome mechanism). That is not what Epic is asking for. You’re either ignorant of what changes Epic is demanding here or you’re being disingenuous in your argument.
Apple allows sideloading with a 7 day, 3 app limit via a cumbersome process. It’s intentionally limited to make it non-viable for most people. Epic wants to be able to publish their games without using Apple’s infrastructure or paying them huge fees. I have no love for Epic but what they want is entirely reasonable.
This is disingenuous. You can’t deliver an iOS app without Apple infrastructure. You don’t count XCode and iOS itself? You don’t think Apple will need to offer iOS settings and support for 3rd party stores? They absolutely will.
What Epic really want is to profit from Apple’s platform and marketplace without paying anything in return.
No other general-purpose platform demands payment just to have basic access like iOS does. macOS doesn’t, windows doesn’t, android doesn’t, ChromeOS doesn’t, linux doesn’t. And yet, the companies making these systems are all quite profitable. What makes iOS so different that it can’t follow the basic rules established by its competitors? I personally don’t care that Epic themselves happen to be slimy, they just happen to be in the right this once.
This isn’t remotely what they do, and I think you know it.
They take a percentage of payment transactions only. You can have “basic access” without paying them a dime. I manage an app with 30 million monthly users and we pay Apple zero. Because we don’t transact inside our app.
So you want to show me a payments platform that doesn’t take a percentage of the business? I’ll wait.
What you’re doing here is shouting down eBay because they won’t let you sell products on their platform without taking a percentage. They’ve assembled a massive buyer market for you to tap into. They’ve given you tools to use. And WHAT??? They want a piece of the profits??? OUTRAGE!
And to answer your question, what makes iOS so special is how much money developers make there. It dwarfs everything else you mentioned combined. You’re cheering on developer greed. They’ve absolutely flocked to this platform with its supposedly prohibitive fees. It’s hard to take your argument seriously.
Got it. So you don’t actually understand what Epic is asking for and you ignored that I admitted Apple’s current sideloading is cumbersome. 99% of users do not need to sideloading apps, much less more than 1.
The vast majority would almost certainly remain on the app store, and practically nothing would change for those apps in terms of security or convenience. Android has allowed downloads from other app stores for years, and not once has it posed a significant issue. Epic isn’t trying to force apps off the app store. They are only trying to open up options for other developers to distribute and make money without having to give it all to the monopoly that is Apple. This would give users the option to also move outside of the walled garden, but at no point would anyone be forced to do anything.
You seemed to have left out when Fortnite was removed from the play Store and lots of fake scam apps popped up in their place. So yes things would most likely change.
Plus there are a handful of app developers would would love to leave the App Store. Basecamp and proton come to mind. So now you have at least 3 app stores to add.
Lol. That’s not true. It constantly poses an issue and is one of the major sources for fraud on the platform.
I never said they were and it seems like you don’t get what they are trying to do. Currently, getting an app on the App Store entails clicking a “Get” button and responding to a prompt for confirmation/payment. It’s one prompt, every user can be 100% certain it’s secure, and it takes 2 seconds to confirm and validate your identity.
If Epic gets what it wants, every app could potentially have its own payment/confirmation prompt and every developer could have their own launcher and interface for even finding and downloading the apps. They have no way of verifying if the site they’re being forwarded to is secure, where their payment information is going, or whether the developer and payment site are even the same party which means their purchase data and other information is a vector to be compromised. On top of that, you have to enter separate payment and billing information for each launcher and every one has a separate email, data, and privacy policy which could allow them to do whatever they want with your data.
It is an objectively worse experience for 99% of people in every way.
I’m curious if you can point me to any specific instances of third party app stores being problematic for Android, perhaps I missed something.
In my experience, most users either don’t know about the third party app stores or don’t use them. Android has a setting to completely disable downloads from outside sources. If a user chooses to download from a third party app store, they are doing it of their own free will and they alone assume the same risks as browsing the internet normally. At that point it’s really just internet 101 that any competent person should understand. Anyone else can simply choose to stay in their walled garden of safety.
Also, for the most part, developers won’t develop for a third party store or make their own launcher unless there is a significant advantage to do so, like being forced to pay exorbitant prices to a monopolizing company in exchange for a false sense of “privacy and security”. Apps aren’t going to suddenly jump ship and make their own launchers. That costs a lot of money and Apple has curated a nice ecosystem. But, both developers and users should be allowed to choose what and how they install software on their personal devices. Android has proven that the wider user base will see virtually no impact and device security wont suddenly be compromised unless a specific user chooses to compromise their own device.
This is a very naive and, frankly, sheltered view. The majority of mobile malware and spyware is exclusive to Android. Also, it doesn’t matter if indie devs don’t jump ship. It’s enough to have major companies develop their own launchers. It’s objectively worse.
My views come directly from having owned both ios and android devices with their respective app stores. The majority of malware is on Android, but it’s hardly exclusive. Android devices also hold the majority of the market, by a very wide margin. The idea that ios is some kind of paragon of perfect security and privacy is incredibly naive and misguided.
It is exclusive, though. What malware exists for iOS? Nearly every issue is only on jailbroken phones. If it’s not in the App Store, it’s not something you can install. That’s the whole point. And, on top of that, this is about more than just malware and sideloading. This is about opening up a trusted process to several untrusted actors. These responses are ridiculous.
https://www.wired.com/story/kaspersky-apple-ios-zero-day-intrusion/
https://www.forbes.com/sites/daveywinder/2023/09/23/ios-1701-critical-security-update-warning-for-all-iphone-users/?sh=794a8b094e83
https://www.tomsguide.com/news/iphone-apps-infected-malware
https://thehackernews.com/2016/03/how-to-hack-iphone.html?m=1
https://www.forbes.com/sites/gordonkelly/2022/01/08/apple-warning-iphone-hack-attack-vulnerability-new-iphone-update/?sh=73609cec659e
https://www.forbes.com/sites/kateoflahertyuk/2023/09/09/ios-1661-update-now-warning-issued-to-all-iphone-users/?sh=4cf4c51cf2f0
https://www.darkreading.com/dr-global/spyware-vendor-egyptian-orgs-ios-exploit-chain
I agree with an asterisk that it would be a worse experience for most users.
But my contention is that the benefit is greater even if it is less convenient, and that alternate app stores on Android have shown that the majority of people don’t use them or know they even exist. So for most people, there won’t be too much change. I’m sure some larger apps will try to force their own app stores and payment methods, but I don’t see that succeeding because again, it hasn’t on mobile. So I think there will be churn in the first few weeks or months, but then it would settle down.
At the end of the day, this is a computer owned by a user. They should be able to install what they want without having it approved by Apple and sold only through their store.
It’s not merely about convenience. It literally opens the door to every developer having their own method to download apps. It lowers the security of these devices, it’s worse for privacy, and it’s objectively a poorer experience for end users.
That’s the risk of freedom.
But even still, I again point to Android. You know how you avoid any security or convenience issues? You just don’t use the third party app store. And I think the same will play out if iOS does start allowing third party app stores.
I’m not sure if you’re too young or if you were blissfully ignorant but you seem entirely unaware of how easily people are led to add those kinds of things when there’s money involved. Does no one remember IE toolbars?
I’m in my late 30’s, I definitely remember those toolbars and other crapware that was common back then.
But now is not then. And smartphones aren’t the old Windows 2000 and XP machines of back then. I keep repeating it, but we already have a modern example of how this will go. It’s modern Android. And for the vast majority of people (in the West at least) they don’t install apps that are outside of the default apps or the built in Play Store. And I think the same will be true if iOS allows third party App Stores.
Sure, app developers will try. Apple devices are a huge honey pot that scammers and crappy devs would love to exploit. But after that initial gold rush, users that don’t have the knowledge to discern what is safe and what isn’t will be deterred by the difficulty of installing third party stores and inputting their payment methods. Scams will get press and Apple will warn against using them. And then the vast majority will just use their iPhones as is, with some users going third party for piracy and porn and then savvy users going to them for utilities and functions that Apple just doesn’t allow in the App Store.
I think it will be fine and the history of modern smartphones seems to support that theory.
It’s objectively a better experience for me on Android, since it provides an easy source to find foss apps without ads or mtx. Saying opening up is bad would be like saying stuff like libreoffice, handbreak, and blender are bad because they can be retrieved outside official stores on desktop OS.
I’m glad that I’m able to retrieve programs that aren’t on the Apple store on MacOS like BetterDisplay and Rectangle to improve my MacOS experience over being locked to only the Apple store offerings. Why would I see the same freedom as bad on a phone when I don’t expect or want babysitting.
You can’t just apply your anecdotal experience to every user of these devices. And everyone responding is just talking about side loading which is not at all what the issue is. It’s fine for you to be able to install apps from other places but that’s not what’s at stake here. Epic wants to have its own store just like what happened to Steam and that doesn’t compare to what you’re suggesting.
I don’t see a problem with epic having their own store on PC. Steam is also an “unwanted unofficial store” on Windows and Mac. I’m glad that third party stores are able to thrive on Windows, since it is what allowed for stores like Steam or GOG to even exist due to Microsoft not strictly controlling who has the ability to distribute software on their OS.
Are you really trying to use Epic showing up to compete with Steam as though it is a negative when Steam is a store that is thriving on Windows OS that they don’t even have control over? Even their Steamos doesn’t prevent people from installing competing launchers. Steam is the complete opposite of who you should be using if you are trying to argue against the existence of Apple App store alternatives on iPhone.
It works in reverse too. The developers don’t care about competition. They just want to profit from the platform without paying anything. You could say Apple’s claims about platform quality and consistency are weak, but the only thing on the other side of this is boosting developer profit margins.