By now, you may have heard about Elon Musk’s handpicked CEO for X, Linda Yaccarino, and her disastrous interview with CNBC’s Julia Boorstin at Vox Media’s Code 2023 event. However, somewhat overlooked amid some of the more viral moments of the discussion, Yaccarino dropped some previously unknown stats that don’t exactly paint such a rosy picture for the company:

X, the platform formerly known as Twitter, is losing daily active users under the leadership of Elon Musk.

Speaking at Vox Media’s Code 2023 tech conference earlier this week, X CEO Linda Yaccarino shared that the company currently has 225 million daily active users – a decline in tens of millions or 11.6 percent of users from just before Musk acquired the company.

According to a series of tweets that Musk himself posted in November of last year, Twitter had 254.5 million daily active users the week before his takeover in late November of last year.

Following the conference, X revised its daily active user count to 245 million daily active users, according to The Information. Before specifically saying X had 225 million active users, Yaccarinno previously cited “200 to 250 million” daily active users earlier in the interview.

However, even X’s revised number of 245 million daily active users would still see X lose millions or around 3.7 percent of daily active users from before Musk’s acquisition.

In fact, daily active users are even down from the numbers that Musk shared last year when he was in charge. According to the aforementioned Musk tweet, Twitter had 259.4 million daily active users in mid-November 2022. Compared to the daily active users Twitter was pulling late last year under Musk’s leadership, X has shed nearly 15 million users – a drop of roughly 5.6 percent.

Twitter first started sharing this metric, which the company refers to as monetizable daily active users or mDAU, years before Musk even planned to buy the company. The reason? Twitter’s daily active user numbers were reliably more favorable for the company than its other metrics when it shared its quarterly reports for investors and shareholders.

When Yaccarino was first asked about user metrics during the interview, she seemingly wanted to move away from that particular conversation, saying that X had between 200 and 250 daily active users. She then moved the discussion to the platform’s Communities feature, the company’s answer to Facebook Groups, saying X had 50,000 communities and that engagement numbers and time spent in those communities were up since June.

Along with the daily active user metrics, Yaccarino also shared that X now has a record 550 million monthly active users. This would be up from the 541 million “monthly users” metric that Musk shared in a post in July.

It’s unclear, however, just how much of the monthly active user growth has happened under Musk when compared to how the company was doing prior to his takeover. That’s because in 2019, Twitter stopped reporting this number in favor of the daily active user metric. The company entered that year with 321 million monthly active users, the last publicly reported monthly active user metric directly from Twitter.

It should be noted that Musk has shifted away from both the daily and monthly active user numbers in favor of “unregretted user minutes,” a metric seemingly made-up by Musk.

  • @[email protected]
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    871 year ago

    It’s honestly fucking hilarious how hard Musk has Trumped this company.

    People are still going to call it twitter and tweeting because it’s usable in a sentence. Calling it “x” is a thoroughbred-mouthbreather move. For example:

    “Twitter tweeted an announcement that it would add disclaimers to tweets with misleading and false information regarding voter fraud”

    “X x’d an announcement that it would add disclaimers to x’s that american elections are rigged and Trump and Musk are totally not the swamp they complain about”

    Blaze your glory!

    At a certain point it’s not trolling, you’re just being a retard.

    • Margot Robbie
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      391 year ago

      It’s not “x’d”, the preferred term is “x-creted”.

    • @[email protected]
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      1 year ago

      Musk wanted a swastika, but the PR department said hard no. After firing half the department, they still said no and proposed using X instead as it’s close enough. Musk had been pretending it was his idea since then.

        • @[email protected]
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          71 year ago

          This looks like a sci-fi nazi symbol in a book after the author decided to stop being subtle.

      • @DNU
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        21 year ago

        Any actual sources on this?

          • @DNU
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            1 year ago

            Well, your Timing couldnt be better. Just read about the Tesla harrassment lawsuit from October 1 I believe, which includes swastikas in Tesla buildings…

    • @NotMyOldRedditName
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      1 year ago

      Husband: X fucked me hard last night

      Wife: fuck you and your ex, I’m getting a divorce!

    • @Syrc
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      21 year ago

      Calling it “x” is a thoroughbred-mouthbreather move.

      I’m calling it X. That site doesn’t deserve to be called Twitter anymore. Let them lose the recognizable brand and cling onto a random letter that makes searches and discussions about it much harder.