It’s useful to compare to your competitors and if only 18% of your users are actually active and the trend is going down then your product might be on its way out.
IRC could stand on its own, it doesn’t have 250k users at peak hours today. BBSs could stand on their own, today’s there’s probably less than a thousand still active.
If there was an influx of users that came because of some scandals and they didn’t stick around, chances are many of them won’t come back for seconds because they’ve had their first impression already.
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It’s useful to compare to your competitors and if only 18% of your users are actually active and the trend is going down then your product might be on its way out.
IRC could stand on its own, it doesn’t have 250k users at peak hours today. BBSs could stand on their own, today’s there’s probably less than a thousand still active.
If there was an influx of users that came because of some scandals and they didn’t stick around, chances are many of them won’t come back for seconds because they’ve had their first impression already.