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    31 year ago

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    For the past few weeks, TikTok creator Busy Belle has been telling her nearly 30,000 followers that castor oil, if applied to the belly button, can fight bacterial infections and dissolve tumors.

    Although castor oil has been sold (with little evidence) as a cure-all for ages, it’s recently become trendy, and its sales are getting a boost from influencers and stores claiming that it can relieve a wide range of ailments.

    Creators shilling parasite cleanses, detox drinks, miracle cures, and promoting oils and tinctures with overbroad health claims have all been pushed onto the For You Pages of TikTok users in recent weeks.

    It’s designed to help the company make money off the #TikTokMadeMeBuyIt phenomenon, where viral attention drives viewers to buy everything from vegetable choppers to beauty products to portable carpet steamers.

    A recent Washington Post investigation found that American Beverage, a lobbying group for the soft drink industry, had paid 10 registered dietitians to promote the benefits of artificial sweeteners on social media in response to the World Health Organization’s warning that aspartame might cause cancer.

    While steroids and borax “detox” mixes aren’t necessarily showing up in the Shop tab, some dubious wellness trends are finding success there by offering products that have some legitimate uses, just perhaps not those being promoted by those getting paid to sell them.


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