In the US, that’s actually because of semi-voluntary regulations. In the EU and other areas, it’s less voluntary.
They can’t claim or imply that drinking will help improve your social status or sexual success. They also can’t claim or imply that it’ll help you relax or that the alcohol is a positive quality.
Basically, they’re not allowed to show someone drinking and looking like they’re having a good time… But they’re allowed to show one or the other.
You never see ads saying “beer is cool” either. They just imply it heavily. Same with energy drinks.
In the US, that’s actually because of semi-voluntary regulations. In the EU and other areas, it’s less voluntary.
They can’t claim or imply that drinking will help improve your social status or sexual success. They also can’t claim or imply that it’ll help you relax or that the alcohol is a positive quality.
Basically, they’re not allowed to show someone drinking and looking like they’re having a good time… But they’re allowed to show one or the other.