Combine that cognitive dissonance with the sunk cost fallacy, and what you end up with is a cocktail for the worst components of human evolutionary psychology at work. Breaking that degree of social programming stacked on top of pre-existing biological priming can be damn near impossible.
Combine that cognitive dissonance with the sunk cost fallacy
They’ve spent years having to defend and rationalize why they vote for him. Admitting they were wrong will be impossible for a lot of them. So they dig in even deeper.
Combine that cognitive dissonance with the sunk cost fallacy, and what you end up with is a cocktail for the worst components of human evolutionary psychology at work. Breaking that degree of social programming stacked on top of pre-existing biological priming can be damn near impossible.
They’ve spent years having to defend and rationalize why they vote for him. Admitting they were wrong will be impossible for a lot of them. So they dig in even deeper.