The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • NickwithaCEnglish
    74•1 year ago

    He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

    No, that’s the advertising that did that, the search results made a whole field of “SEO” possible which aimed to make the least useful page show up first in the results,