if they outright forced us to stop day one there’d be outrage, so they instead ease us in. first a popup, then a timed popup, slowly leading to their actual goal but without the risk of an initial outrage. i know this is an extreme comparison but we’re like lambs to a slaughter
My blind guess is they are doing split testing with various ad-blocking measures.
Whenever someone interacts with the message, they know the popup worked. Best reaction is currently to use uBlock Origin’s element picker or zapper to hide the popup.
The company is likely gathering data in various blocking methods to see which is the most foolproof.
Thank you. I’d forgotten that uBlock had the zapper function