For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
My husband does. Nescafe. Though I make coffee each morning in a moka pot, fresh ground. He likes the instant coffee (and likes it much earlier than I make coffee).
I like coffee but not enough to like bad coffee.