Movies used to be mostly rented out, yet this hasn’t led to the “rent only” situation, quite the opposite.

WAT? Is there some sort of massive increase in people buying blu-rays or something that I’m unaware of?

This has LITERALLY become our reality with movies. It’s not something far off in the future, it IS TODAY. Nobody buys movies or songs anymore, they have to pay for a SERVICE to listen to music, tv shows, and movies…