For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
We keep a little on hand for coffeemergencies. Say the power’s out and we don’t have any ground, and we either don’t want to start the generator just for the coffee grinder or are out of fuel or something. Or we’re camping and didn’t grind enough before we left. All this assuming we’re out of The Good Tea because that’ll do in a pinch. I’ve used it twice.