Ford Delays $12 Billion in EV Investments Due To UAW Strike Impact and Slow Consumer Demand::The 41-day United Auto Workers strike took a toll on Ford, leading to a $1.3 billion hit to its Q3 earnings, and forcing the automaker to reevaluate its electric vehicle (EV) strategy. One significant development […]

  • @univers3man
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    411 year ago

    And make the EVs affordable so they can be demanded?

    • @[email protected]
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      1 year ago

      Affordable? Are you in the market for a new Ford vehicle? What does your budget look like?

      If you’re in the US you can get into a Chevy Bolt for like ~$20k after the federal tax incentive, plus any state incentives that would apply in your situation.

      If you’re talking about Ford specifically, they’re not going after the budget market because they’re trying to play to their strengths - the F150 and Mustang. Neither of those brands are typically associated with being cost conscious, but the F150 has been the best selling vehicle in the country for 41 years now. The F150 Lightning is priced comparably to the gas powered option for similar features, and the Mach-E is right in line with the Mustang GT, which makes sense because let’s be honest, nobody buys an ecoboost Mustang expecting to enjoy it.

      • @Nudding
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        11 year ago

        Chevy and Ford are garbage.