Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Companies should just stay out of politics. No matter the position they take, they will be alienating customers.
That’s a position only the privileged can take.
I remember when the left was railing against corporations and working to limit their reach in politics. Not begging them for validation and pushing them to be more involved in politics.
There’s a difference between taking a stance on social issues and bribing a government official.
Smart business move.