Facebook and Instagram to Offer Subscription for No Ads in Europe | Meta
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To comply with evolving European regulations, we're introducing a new subscription option in the EU, EEA and Switzerland.

I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that

Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.