Voters see that the MAGA assault on democracy is manifesting itself personally in their daily lives. The right has shown that they are serious about using the power of the state to take away people’s rights and intrude on people’s personal lives. It’s no longer an abstraction, it’s become an immediate threat.
They need to find a balance of covering him without giving him free platforms to spew his bullshit unchallenged.
Report what he says less, report what he does more.