Airlines will make a record $118 billion in extra fees this year—their websites are designed to get you to pay::Airlines are piling on fees for checked bags, assigned seats, and other extras. Here’s how their websites pressure fliers into paying for them.
Their UX is also incredibly deceptive. I’ve personally seen old folks trying to book on low-cost airline websites and they often believe they have to pay extra to get a seat.
Yeah they’re using the hell out of dark patterns and then switch them up mid process i.e. clicking the big green “Ok” Button will first be the one that gets you to pay more later you need to hit “Ok” to proceed without additional fees.
I recently went through the process with a friend. Both of us reasonably tech savvy and under 35 and we almost went mad. So it’s not just old folks.
Absolutely. And they push bundles that don’t make financial sense but look attractive because we’re conditioned to think bundles are good. $30 to check a bag OR $72 to check a bag and board in Group 2 lol.