The White House on Monday launched accounts on Meta’s Threads service for President Joe Biden and Vice President Kamala Harris, gaining a sizable following on an app that competes with Elon Musk’s X.

Accounts on Threads were also established for the first lady and second gentleman as well as for the White House itself. Biden’s account racked up 2 million followers within an hour of its debut.

The Threads push comes after Musk last week called an antisemitic conspiracy theory “the actual truth” on X to his 163 million listed followers. He also said some “Jewish communities” promote “anti-white” messaging and views, calling out the Anti-Defamation League and minorities. White House officials repeatedly rebuked Musk for what they called “anti-semitic rhetoric” on X over the last week.

Several major advertisers including Apple and Disney subsequently paused their spending on X. Musk defended himself on Sunday, without apologizing or rescinding his statements.

  • atocci
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    101 year ago

    I kinda thought it would have happened by now, I hope they aren’t quietly shelving development like Tumblr did

    • @grue
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      81 year ago

      Considering much of the Fediverse immediately pledged not to federate with them (for good reason, frankly), maybe they took the hint?

      • atocci
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        41 year ago

        I hope they’re still working on it though because I would like to have the option to follow the people who use Threads while not using Threads myself.

    • @rockSlayer
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      1 year ago

      Well just last week they finally made it possible to delete your threads account without deleting your instagram account. Something tells me that the Zucc isn’t very invested in the platform

      • @Nightwingdragon
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        81 year ago

        Well just last week they finally made it possible to delete your threads account without deleting your instagram account. Something tells me that the Zucc isn’t very invested in the platform

        After seeing everything Musk is doing to seemingly destroy twitter from within in real time, if Zucc isn’t doing everything short of zapping his employees with a cattle prod in order to lure Twitter users to Threads right now when Twitter is at its weakest, he’s just as fucking stupid as Musk is.

      • Tarquinn2049
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        61 year ago

        Hopefully having the president on the platform will help draw his attention towards it.