Vendor lock-in is a good thing? HP's CFO thinks so
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Funny how marketing messages change depending on the audience

HP exec says quiet part out loud when it comes to locking in print customers::Funny how marketing messages change depending on the audience

  • fmstratEnglish
    28•1 year ago

    TLDR:

    “We absolutely see when you move a customer from that pure transactional model … whether it’s Instant Ink, plus adding on that paper, we sort of see a 20 percent uplift on the value of that customer because you’re locking that person, committing to a longer-term relationship.”

    Instant Ink is a subscription in which ink or toner cartridges are dispatched when needed, with customers paying for plans that start at $0.99 and run to $25.99 per month.