But now with the Internet, there is less and less control by any one group. Certainly the age of the rich effectively controlling the media is over.
Pr teams have successfully learned how to use social media, and social media giants promote views that are beneficial to them like fascism while suppressing left wing content.
I dont think the internet existing makes us a democracy, the parasocial nature of a lot of internet content actually makes it so people are more able to sell their propaganda.
There is plenty of media that exists outside of media giants. Case in point, there is a local blogger here in Portland, OR that runs bikeportland.org to cover bikes and related subjects. His blog posts and discussions on them are a major part of the local discourse around infrastructure in Portland. He’s not rich, but he exercises influence.
Pr teams have successfully learned how to use social media, and social media giants promote views that are beneficial to them like fascism while suppressing left wing content.
I dont think the internet existing makes us a democracy, the parasocial nature of a lot of internet content actually makes it so people are more able to sell their propaganda.
There is plenty of media that exists outside of media giants. Case in point, there is a local blogger here in Portland, OR that runs bikeportland.org to cover bikes and related subjects. His blog posts and discussions on them are a major part of the local discourse around infrastructure in Portland. He’s not rich, but he exercises influence.
Okay, but you do see how thats pretty boutique compared to the local news channels, let alone the giants, right?
Small things are allowed to exist that oppose the dominant ideology until they meaningfully threaten it.
Any grassroots media is going to be “boutique”. That doesn’t make it not influential, especially when considered as a whole.