Your Smart TV Knows What You’re Watching – The Markup
themarkup.org
Here’s how to turn off “automated content recognition,” the Shazam-like software on smart TVs that tracks what you’re watching

These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.

  • MuchPineapples
    7•11 months ago

    Obligatory pihole doesn’t block anything if they use their own dns. You can probably force all port 53 traffic through pihole if you have a decent router though.

    • @[email protected]
      3•11 months ago

      Thanks for the reminder.

      Blocking all DNS other than PiHole is a great thing to do.

      Just setup mine a week ago. Already up to 28% blocked, and no ads on the smart TV (which makes it a little faster)

    • @AtariDump
      3•11 months ago

      You can.

      Source; I’ve done it. Don’t forget to redirect/block DNS over HTTPS as well. Usually port 853.