Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.

People are more likely to pick a meat-free option if it’s not labelled vegan, a study suggests.

Foods described as “healthy”, “sustainable” or “plant-based” are all more appealing, according to the University of Southern California.

Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.

The former was randomly labelled “vegan”, “plant-based”, “healthy”, “sustainable” or “healthy and sustainable”.

The experiment found people were more likely to select it when the focus was on its benefits (such as “sustainable”) rather than its content, though “plant-based” was still more popular than “vegan”.

  • @Fleur__
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    01 year ago

    One thing that made me enjoy pizzas alot more after having stopped eating cheese is to just have it without the cheese (or substitutes). Honestly sometimes I think I prefer it that way as I feel cheese can sometimes smother some of the more vibrant flavors. Highly recommend giving it a go!

    • @[email protected]
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      11 year ago

      Yeah my crust game has improved and I copied/improved a crust seasoning based on one from King Arthur’s Flour.

      Brushed olive oil, seasoning and some brewers/nutritional yeast make really great breadsticks. And I can do it in about 30 minutes start to finish (plus a little more oven preheat time).