What’s Meta up to?

  1. Embrace ActivityPub, , Mastodon, and the fediverse

  2. Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you’re following on Instagram, and to communicate with all Threads users) that isn’t available to the rest of the fediverse – as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol

  3. Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta’s own ends

Since the fediverse is so much smaller than Threads, the most obvious ways of exploiting it – such as stealing market share by getting people currently in the fediverse to move to Threads – aren’t going to work. But exploitation is one of Meta’s core competences, and once you start to look at it with that lens, it’s easy to see some of the ways even their initial announcement and tiny first steps are exploiting the fediverse: making Threads feel like a more compelling platform, and reshaping regulation. Longer term, it’s a great opportunity for Meta to explore – and maybe invest in – shifting their business model to decentralized surveillance capitalism.

  • @thenexusofprivacyOPEnglish
    2•11 months ago

    Indeed! But here’s the relevant excerpt

    Of course, if and when Meta sees the fediverse as a significant threat, they’ll ruthlessly stamp it out.0

    But right now, they’ve got a huge potential longer-term opportunity to coopt the fediverse as a basis for decentralized surveillance capitalism. It might not work out, of course, but keeping a neutered fediverse around might still be useful to Meta as long as it’s not a threat to their dominance (just as Google subsidizes the Firefox browser).

    And in the short term, there’s money to be made – and regulators to try to influence – by exploiting the fediverse.