Confronted with the likelihood that we cannot achieve climate goals, confront socioeconomic inequality, and ultimately build a better world without significant personal sacrifice: How much are you personally capable and willing to lose? I mean this in the most earnest way possible. Acknowledging the likely possibility of working for an unethical organization while simultaneously supporting family who rely on you financially. Do you believe the amount we can and will bear aligns with the amount we must bear?
Doesn’t work because that goal doesn’t say much.
People are willing to spend or sacrifice for specific goals with good chances of actually reaching them. Otherwise they would turn away, unimpressed.
Also, the measure of how good the chances must be, and how specific the goal needs to be, is very diverse between the cultures and societies.
So, less is more: limit your scope to 1 country and culture, restrain your goals to specific and realistic ones, and you can achieve a lot with many followers.