Why it matters: Team Biden knows that they need to drive up the president’s numbers with Black and Hispanic voters – and convince them to turn out on election day.

Driving the news: The emerging strategy was on display Wednesday, when Biden traveled to Milwaukee to highlight his administration’s investment in Black-owned businesses.

• On Friday, the White House announced that Biden would grant clemency to 11 people who were serving “disproportionately long sentences,” for nonviolent drug offenses, including those with long crack cocaine convictions, a key priority for the Congressional Black Caucus and civil rights groups.

By the numbers: To reassemble his winning coalition from 2020, Biden needs to dramatically improve his standing with Black, Hispanic and young voters.

• Several recent surveys put Biden’s level of Black support in the low 60% range, a shocking development for a demographic that supported Biden with 92% of the vote in the last election.
• His approval rating among Hispanics is even lower, at 33% in a recent Pew survey. Former President Trump leads Biden by five percentage points in the demographic, according to a new CNBC survey. In 2016, Biden won 59% of the Latino vote, according to exit poll data.

Zoom out: From the outset of Biden’s presidency, top officials have viewed local and specialized media as a tool to circumvent national new organizations and speak directly to voters.

Zoom in: Earlier this month, the Biden campaign released a new ad, previewed by The Root, highlighting the administration’s efforts to help Black farmers.