MoffettNathanson estimates that US pay-TV lost a total of about 900,000 subs in Q3 2023 – a worst-ever third quarter for the industry. That poor result left US pay-TV shrinking at a record pace of 7.3%.
US pay-TV subscriber base eroding at record pace::undefined
Remember when broadcast TV showed commercials on the 15 minute mark, 2-3 at a time for 30 minutes each, maybe more between shows? Commercials seemed like a reasonable tradeoff, plus were predictable so you could fit it in with other things. They dug their own grave, making commercials more intrusive, harder to skip, more frequent. …. Pepperidge Farms remembers
Remember when broadcast TV showed commercials on the 15 minute mark, 2-3 at a time for 30 minutes each, maybe more between shows? Commercials seemed like a reasonable tradeoff, plus were predictable so you could fit it in with other things. They dug their own grave, making commercials more intrusive, harder to skip, more frequent. …. Pepperidge Farms remembers