Mine is OOO for Out Of Office. I always misread it in my head like a ghost and it takes me a few seconds to process. It also doesn’t translate to speech—you have to say the whole thing.
Interested to see if others have similar acronyms they beef with.
What’s the marketing meaning? I only know about the psychological effect of feeling anxious when disconnected or not taking part to an event.
Triggering that anxiety to sell you stuff. Seasonal or promotional things and big sales are usually aimed at taking advantage of fomo.
Using that feeling to get people to spend money on stuff they don’t need (clothes, micro transactions, unnecessarily replacing electronics, etc.)