It’s to entrench the far right audience so that Elon Musk can monetize and enrich right wing extremists. He knows that one reason they struggle to bring Apartheid to America again is that many of the hillbillies who support them are broke. Well now, if you’re attractive, you can go on Twitter and if you spew enough unchecked, reactionary bullshit, you can get yourself a condo. They might even make you a fucking Senator.