It’s called “Calendargate,” and it’s raising the question of what — and whom — the right-wing war on “wokeness” is really for.

While most people were enjoying the holidays, extremely online conservatives were fighting about a pinup calendar.

Last month, Ultra Right Beer — a company founded as a conservative alternative to allegedly woke Bud Light — released a 2024 calendar titled “Conservative Dad’s Real Women of America 2024 Calendar.” The calendar contains photos of “the most beautiful conservative women in America” in various sexy poses. Some, like anti-trans swimmer Riley Gaines and writer Ashley St. Clair, are wearing revealing outfits; others, like former House candidate Kim Klacik, are fully clothed. No one is naked.

But this mild sexiness was just a bit too much for some prominent social conservatives, who started decrying the calendar in late December as (among other things) “demonic.” The basic complaint is that the calendar is pandering to married men’s sinful lust, debasing conservative women, and making conservatives seem like hypocrites when they complain about leftist immorality.