Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
People don’t have a problem with subscriptions, they have a problem with companies like Ubisoft charging ridiculous sums to play low quality games.
Subscriptions would take off just fine if they were reasonable and fair, and not trying to exploit their customers.