Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
If the way things are going is no one owns anything they buy, then the incentive to buy things drops significantly.
This is why digital media corporations make up convoluted agreements but they don’t ever change the little button saying “Buy”. If more people realized they are not actually purchasing and getting to own it, they wouldn’t spend their money.
But it’s even more revolting that the law and governments validate this obvious false advertising.