Exactly. You don’t remember the last time you were swayed, because you didn’t even realize you were being advertised to. Talking to people who are good at this is fascinating.
I have a friend, now some big-shot SEO lead at a digital agency, started at Saatchi a decade ago. She explained to me how most of the irrelevant targeted ads you see are mostly due to idiot clients, or sometimes it’s just an awareness campaign, where they place a lot of ads and see who gets hooked - they are then followed up with better targeted and tailored ad.
Advertisments are like fake boobs: you only notice and complain about them when they are badly done.
Exactly. You don’t remember the last time you were swayed, because you didn’t even realize you were being advertised to. Talking to people who are good at this is fascinating.
I have a friend, now some big-shot SEO lead at a digital agency, started at Saatchi a decade ago. She explained to me how most of the irrelevant targeted ads you see are mostly due to idiot clients, or sometimes it’s just an awareness campaign, where they place a lot of ads and see who gets hooked - they are then followed up with better targeted and tailored ad.
Or when they are HUGE.
Or if they are being shoved into your face all the time.