Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • @[email protected]English
    14•8 months ago

    I still use Twitter but I have no idea what the quality of ads is like since they’re long blocked. I could well imagine that there is some absolute bottom of the barrel garbage and scams a plenty.

    • @oursEnglish
      12•8 months ago

      That’s what happens when you cater to a bunch of right-wing extremists and literally tell mainstream advertisers to fuck off.