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Netflix will implement the change in Canada and the U.K. in the second quarter of the year before “taking it from there,” the letter said.
The company did not specify when (or whether) the change would impact U.S. subscribers.
In theory, that would be the time for someone to step up and make their own streaming service with blackjack and hookers, but no ads.
that theory doesn’t really work here, because you don’t have what they have.
if someone makes bread, you can also start making bread and people don’t care, it is still a bread.
if someone has and sells game of thrones, you can’t just make your own game of thrones with blackjack and hookers. you can make something similar, but it is not going to be the same and some people will still want to see game of thrones, which is why the market is so fragmented.
Most streaming content is licensed, not owned by the streaming platform. Anyone could start their own streaming service and get licenses for existing content, assuming they had the capital to do so.
That is increasingly not true, which is why there is so many different platforms - every rights owner rather starts their own platform, than licensing to someone else and sharing the profit.
And even if they’re willing to license, it’s usually at an exorbitant cost that it’s unsustainable at prices people are willing to pay for your platform. Netflix had said Friends was costing them tens of millions of dollars to keep on their platform: https://www.digitaltrends.com/home-theater/netflix-friends-100-million-streaming-tv/
$100 million for one year. Insanity.