Claims that electric vehicles don’t have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.

“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”

  • @ChicoSuave
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    7811 months ago

    I’d like one not connected to a hateful, megalomaniacal egobeast.

      • Talaraine
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        1411 months ago

        And China’s about to hit the market hard. You know, if you don’t mind them scraping your data.

        • @[email protected]
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          1211 months ago

          If the 25% tariff on Chinese EVs went away, they would flood the American market just like Honda and Toyota in the 80s. We need a cheap sedan EV, and nobody is filling that segment in the US.

        • @Coreidan
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          -511 months ago

          Ah cheap chinese garbage. Just what I want to be driving.

          • @[email protected]
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            911 months ago

            Fun fact: Tesla isn’t the biggest EV maker in the world. BYD is. Americans haven’t heard of them because Trump’s 25% import tariff on Chinese EVs made them untenable to import.

            American automotive companies are scared shitless of companies like BYD because they can come in like Toyota & Honda did in the 1980s and sell an EV sedan at a cheaper price than any American automaker can.

            Elon even admitted it today: https://www.foxbusiness.com/fox-news-global-economy/elon-musk-says-chinese-ev-companies-will-demolish-competition-without-tariffs

            • @hark
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              11 months ago

              I didn’t realize we had a tariff that high on Chinese EVs. It’s looking like Biden even wants to increase it https://www.reuters.com/world/us/biden-administration-explores-raising-tariffs-chinese-evs-wsj-2023-12-21/

              I remember when Trump did his trade war on China and people were screaming bloody murder about impeding free trade, but apparently democrats are all about it too. They’re more alike than people want to admit, at least when it comes to trade.

              • @[email protected]
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                411 months ago

                On foreign policy in general there is little difference between Democrats and traditional Republicans. On the other hand, Trump’s only guidestar on foreign policy was how much money a country spent at his resorts.

          • tryptaminev 🇵🇸 🇺🇦 🇪🇺
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            11 months ago

            2002 called. They want their stereotypes back.

            China caught up on developing and producing quality products themselves, while many western companies lacked innovation and just payed out dividends instead of investing into the future.

            • @[email protected]
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              711 months ago

              I agree their capability has increased a lot, but i seems to me like most stuff I buy thats made in China is designed to fail.

              • @[email protected]
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                311 months ago

                They make a lot of stuff in general. Chances are if you’re looking at the label for country of origin it’s not because it’s working fine.

                In general, they sell a lot of stuff that breaks fast because they have a lower price floor, so if you want to make cheap garbage, you can pay less for it in China.
                If you want something perfectly decent, it’s still cheaper because of the balance of trade, but it’s not as drastic.

                • @[email protected]
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                  311 months ago

                  Yeah, I’m not sure outsourcing so much manufacturing to a powerful, authoritarian state was such a good idea. T

                  Then again, the transnational corporations making the decisions only care about their investors. Supporting human rights and democratic countries was never important to them.

            • @Coreidan
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              -211 months ago

              China can lick my nuts

    • @[email protected]
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      911 months ago

      When the roadster came out I wanted one, but I wanted to see how the brand fared in general for a few years first. Plus I couldn’t really afford to upgrade my 1995 volvo.

      When the model S was released I wanted one. It seemed practical, but it still wasn’t affordable for me to replace my old 1995 volvo.

      When 3 was released I didn’t really care, because it seemed like a downgraded S.

      When X (the car) was released I wanted one because m It seemed to be exactly what I needed.

      But then:
      Stories with quality control issues with Tesla becme more and more frequent.
      EM proved himself to be a complete asshat (I had my suspicions, so I wasn’t that surprised when he went mask off)
      Autopilot turned out to be a scam
      Relying on rental cars at work made me realize how much I hate touch screens.

      So, I’m still driving my 1995 volvo 940. It will be replaced in march by a 2019 volvo xc90. I see the benefit in hybrid, but fuck tesla.

      • @grue
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        211 months ago

        It will be replaced in march by a 2019 volvo xc90.

        But why, tho?

        • @[email protected]
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          211 months ago

          Because I have four kids, so I need that big of a car to fit the entire household. If it wasn’t for that I would probably drive my jurassic era car for another decade.