Akio Toyoda, Toyota Motor’s chairman, has never been a huge fan of battery electric vehicles. Last October, as global sales of EVs started to slow down amid macroeconomic uncertainty, Toyoda crowed that people are “finally seeing reality” on EVs. Now, the auto executive is doubling down on his bearish forecast, boldly predicting that just three in 10 cars on the road will be powered by a battery.

“The enemy is CO2,” Toyoda said, proposing a “multi-pathway approach” that doesn’t rely on any one type of vehicle. “Customers, not regulations or politics” should make the decision on what path to rely on, he said.

The auto executive estimated that around a billion people still live in areas without electricity, which limits the appeal of a battery electric vehicle. Toyoda estimated that fully electric cars will only capture 30% of the market, with the remainder taken up by hybrids or vehicles that use hydrogen technology.

  • Ghostalmedia
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    8511 months ago

    At this point the dude is just grasping for anything that will to justify the stupid business decisions that he’s made. 30% is a shit load, and something a sane business person would be excited about trying to capture.

    Before nepotism appointed him to CEO, the company launched the Prius. That thing was exciting and innovative when it came out.

    Under his leadership the Prius brand became a synonym for boredom, he relinquished Toyota’s electric powertrain lead to other manufacturers, and the brand produced a lot of uninspired vehicles in general.

    This guy was at the helm during the years of Toyota’s decline. Forgive me if I don’t pay any attention to him.

    • @[email protected]
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      11 months ago

      Prius is still rocking all over the place and it says once again in his statement right here the guy likes hybrids. There’s currently lots of hybrids out and about, and I agree with the guy. At least until battery tech changes. A hybrid battery is a few grand to replace and there’s no range anxiety or worrying about plugging in anywhere. An EV with a decent range is $10,000 to $25,000 to replace an 1,100 lb battery in and it’s expensive and troublesome if you don’t live at a place where you can plug in at home in your garage.

      As to prius being boring…I don’t even know what you’re talking about. What do you want it to do? They’re still really popular and have been going for over 20 years with several different models and some that can be plugged in. How is it supposed to be exciting?

      Also, toyota achieved a couple years ago something it had never done before. Top GM in sales in the US to get the number one spot. So with their “boring cars and their crappy ceo” they seem to be doing great.

      • Mike D.
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        -511 months ago

        “…I agree with the guy. At least until battery tech changes.”

        This point is important. There are not enough rare minerals to make EVs for everyone with current battery tech

        • @[email protected]
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          -111 months ago

          It’s not even that, for me. The lithium would still last a while. It’s that it currently takes an 1,100 pound battery that costs over $10,000 or even $20,000 to replace, that won’t last over 20 years before its shot and is crazy expensive to work on if anything happens to it sooner. EV batteries need to be lighter and have batteries that will last longer, or be cheaper to replace.

          • @RubberElectrons
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            611 months ago

            Most cars on average are scrapped by the 10-15yr mark. Much of the lithium can be recycled, and there are already videos of people diy replacing battery packs for 1/3rd the price you’re talking about.

            Inverters are solid state and reliable, motors have about 6-22 components in their assembly… EVs will last far far longer than any ice car.

            • @[email protected]
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              211 months ago

              And the swap didn’t work in the end…So it mattered very little if it was “easy” to do if it still doesn’t work in the end.

              • @RubberElectrons
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                11 months ago

                As an engineer, iteration is a core part of the process.

                Laws need to be changed to ensure the process can be done by local mechanics without a 3x markup by the manufactures. “Free market competition” and all that.

                https://www.youtube.com/watch?v=3jyZKoifTRo

                Here’s a kit for $10000-ish that increases range by about 40% of a Nissan leaf: https://qccharge.com/products/battery-high-voltage-traction-new-for-nissan-leaf?variant=44417197047967

                • @[email protected]
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                  111 months ago

                  And even they STILL have issues after installing a new battery. There were 2 issues that they “hope” will just magically go away because they aren’t sure where the issues stem from. And making such a swap is still costing more than the car is worth. Much like the EV market in general, they need to be priced so more than just the upper middle class and wealthy can afford to own one if they want.

                  Despite my somewhat negative tone, I do believe EVs can be be very viable for those that can afford them. It’s just that most simply can’t afford them and repairing them is far too costly even with aftermarket battery swaps. I was really interested in the Chevy Bolt when it was available. And I doubt Tesla ever offers anything in that price range. And until there are more entry level priced EVs available, they will never gain enough general market traction to garner a real amount of market share.

                  I even think this idea is superior to a Tesla semi - []https://www.youtube.com/watch?v=an6e2Lh9u58 (Just remember this is a prototype and is currently being developed for very heavy duty usage). And these people are actual truck drivers and loggers. They know far better than Tesla engineers what is required for their needs. They also have since expanded to offering a conversion kit for heavy duty pickup trucks also.

                  • @RubberElectrons
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                    111 months ago

                    My guy, iteration. We’re playing around with the internals of equipment whose manufacturers explicitly desire you throw away like a cell phone. There is no instant gratification with these kinds of things, work still needs to be done, and I’d say it’s already close enough to be viable.

                    Do I wish EVs were cheaper? Yep. I was also interested in the bolt. Let’s be realistic, without shooting down any attempts at progress.

            • @[email protected]
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              211 months ago

              My non EV is at 250k miles at 16 years old on original Trans and Engine and has no mechanical issues whatsoever. Yes, this is not “common” for 15+ year old cars to survive and still do well, but go hop on marketplace and look at cars under $5000. All the undamaged still running vehicles are over 15 years old, and there are literally thousands for sale at any given time. If we were in a completely/mostly EV country there would be no cars that still ran or were worth buying that are over 15 years old.

              Also, the battery fixing videos for 1/3 the cost isn’t really “fixing”. It’s just replacing the completely ruined cells while all the rest are on their last leg.

              • @RubberElectrons
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                11 months ago

                My 40yr old motorcycle is still running at 30k miles, mainly because southern California is very dry and non-corrosive. If I were to move back to NYC, the salty roads would probably destroy my machine in short order.

                Regardless, the point is that in an EV, the energy storage part can be replaced while the rest of the system remains functional, without emitting CO2 directly into the atmosphere.

                Packs can be recycled, individual damaged cells replaced if you really want to save money, though I don’t recommend it. By nature of system complexity, the dino cars simply cannot run as well as an EV for the same amount of time. Average 6cyl has about 350 individual components within the engine block which must be within very tight tolerances (the crux of the problem), whereas an equivalent power electric motor has maybe 8 parts if air cooled.

                If you trust the engineers in large industrial operations where uptime is key, you’ll notice none of the pumps are driven by anything but beefy electric motors, running for years whether interrupted or continuously before going down for preventative maintenance.

                • @[email protected]
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                  111 months ago

                  Some Teslas have over 700 cells. Dropping an 1100 pound battery pack down after raising the car up and locating and replacing several cells in an old battery when all the other cells are also nearing the end of their lifespan is a very expensive and timely endeavor for a small amount of extra time before having to do it again, because replacing bad cells doesn’t magically make all the other cells new again. Without a complete battery pack replacement in a 10+ year old battery pack, it’s just spending a lot of money for a band aid.

                  • @RubberElectrons
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                    211 months ago

                    … Yes, that’s why I said I don’t recommend it.

                    If time is cheap for you (e.g. you’re broke) then spend it until you are able to recycle the pack outright.

    • @Mango
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      211 months ago

      It’s his hand to play. If he’s wrong, he’s wrong and will find out.