I don’t understand commercial marketing people for cases like this. If they literally only listed prices on deals, it still wouldn’t matter because shops have relationships with suppliers and will work with whoever has the part when it is needed. All the extra effort in marketing materials like this are wasted effort just to justify corporate staffing bloat.
Source: Ordered parts all the time in an automotive shop and never looked at these fliers because I would negotiate prices with the guys working the desk to beat the corporate negotiated prices listed and they capitulated because we and they both built a great relationship that benefitted us both.
You’re probably right, but it’s still not a smart slogan.
I don’t understand commercial marketing people for cases like this. If they literally only listed prices on deals, it still wouldn’t matter because shops have relationships with suppliers and will work with whoever has the part when it is needed. All the extra effort in marketing materials like this are wasted effort just to justify corporate staffing bloat.
Source: Ordered parts all the time in an automotive shop and never looked at these fliers because I would negotiate prices with the guys working the desk to beat the corporate negotiated prices listed and they capitulated because we and they both built a great relationship that benefitted us both.
Brand recognition. No ones going to buy shetass brakes because no one has heard of shetass brakes.