If you asked the typical European or American about BYD a couple of years ago, only the biggest petrol-head or an astute follower of Warren Buffett’s portfolio could have given you a confident answer on what the company does.

It’s taken a brutal price war with Elon Musk and an ascension to the top of the Chinese car pyramid to change that. Now that it’s left competitors in a “state of shock,” BYD has become hard to ignore.

However, as BYD fights a declining share price, Europe’s automakers have a few reasons to be optimistic that they will fare better in a battle on home soil.

  • @hark
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    310 months ago

    I’ve got news for you: unless you’re driving a decade-old car, your car is already collecting tons of information on you and sending it to the company.

      • @hark
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        210 months ago

        Never going to get a newer car?

        • @[email protected]
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          fedilink
          110 months ago

          Who the fuck can afford that?

          Well… I mean lots of people do but not me.

          And ‘new’? I don’t think new straight-off-the-lot is very good value anyway due to depreciation. I’d much rather have a used car in good shape that’s had the bugs ironed out of it than play the shiny-shiny game. Fuck Veblen goods.

          • @hark
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            110 months ago

            A hundred years can pass but a 2020 car is still newer than your current car. Chances are that the company that makes that car is still willing to collect data from the vehicle if they think they can make more money off of that data than it costs to keep it connected.