i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.
what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…
and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
The difference between Meta and Apple are really well illustrated by this. Meta’s motto has been “move fast and break things” so they brought the Quest to market without legs and then iterated and iterated.
Apple sat in highly secretive development for years to make sure they got as much right as they could. I can only imagine how many less dorky designs their skunkworks came up with that were just unworkable.
Yeah Meta is taking the very different angle of wanting to get their stuff in as many houses as possible, right away. I believe various Quests have basically been sold at a loss for at least part of their retail life. They’re targeting about as low of a price point as they can.
And when they did go for a more premium high pricepoint product (The Quest Pro), it seems to have been a disappointment and an overall flop. I’ve seen a number of people say the Quest 3 is about as the Pro good for average use. Its main differentiator seems to be face tracking.
All this said, I won’t be buying this iteration of the AVP. I think it’s really cool tech, but I’ll stick with the Quest 2 for now. The AVP is basically a dev kit as far as I’m concerned. And it’s way more money than I can justify.
I agree. It’s a new computing paradigm, and Apple needs developers to come up with some killer apps for it. So they price it so high that ordinary consumers won’t buy something half-baked, but devs who want to move in this direction will buy it as a business expense.
Hopefully this will lead to something more impactful than games and media consumption. Like, it would be awesome if you could walk around holding the AVP and have it generate 3D model of your house, and then go into a virtual world where you can delete walls and stuff.