First, applicant argues that the mark is not merely descriptive because consumers will not immediately understand what the underlying wording “generative pre-trained transformer” means. The trademark examining attorney is not convinced. The previously and presently attached Internet evidence demonstrates the extensive and pervasive use in applicant’s software industry of the acronym “GPT” in connection with software that features similar AI technology with ask and answer functions based on pre-trained data sets; the fact that consumers may not know the underlying words of the acronym does not alter the fact that relevant purchasers are adapted to recognizing that the term “GPT” is commonly used in connection with software to identify a particular type of software that features this AI ask and answer technology. Accordingly, this argument is not persuasive.

    • brianorca
      284 months ago

      iPhone is like ChatGPT. But trying to trademark GPT would be like trademarking “Phone”

    • 520
      144 months ago

      iPhone is a bit different. Rather than just being the object name, they incorporated said object name into their naming style. OpenAI were trying to trademark GPT - the literal name of the technology they were using.