Bluesky, a trendy rival to X, finally opens to the public::undefined

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    49 months ago

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    Underneath, however, the company is building what Graber calls “an open, decentralized protocol” — a software system that allows developers and users to create their own versions of the social network, with their own rules and algorithms.

    Savvy social media users begged one another for “invite codes” to join the fledgling network, whose quirky first adopters gave it a vibe that some likened to the early days of Twitter.

    But with fewer than a dozen employees at the time, Graber put off a public launch, fearing that it would force the company to spend all its resources on maintaining and moderating the Bluesky network rather than building out the underlying “decentralized” system.

    Rose Wang, who oversees operations and strategy for Bluesky, said its goal is to combine the ease of use and shared experience of closed platforms like X and Threads with the user choice and openness of systems like Mastodon’s.

    Mike Masnick, editor of the blog Techdirt and a longtime tech analyst, has followed Bluesky’s progress from the start, after a paper he wrote helped to inspire Dorsey to create the project.

    Amy Zhang, a professor at University of Washington’s Allen School of Computer Science & Engineering, has been researching Bluesky to study how users respond when given options to control their feeds and moderation systems.


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