[…] being able to say, “wherever you get your podcasts” is a radical statement. Because what it represents is the triumph of exactly the kind of technology that’s supposed to be impossible: open, empowering tech that’s not owned by any one company, that can’t be controlled by any one company, and that allows people to have ownership over their work and their relationship with their audience.
What podcasting holds in the promise of its open format is the proof that an open web can still thrive and be relevant, that it can inspire new systems that are similarly open to take root and grow.
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No?
There’s only a handful of places you can get gasoline? It’s almost entirely controlled by a few companies who control the majority of the pipeline.
You can’t buy directly from the people making the oil.
A better example for the point you’re trying to make is “whenever you get your apples”.
The closest thing to podcasts is probably TV. You can’t say “available wherever you stream television” because everything is exclusive to a different service. You can’t even say “available wherever audiobooks are sold” for similar reasons. EPIC is trying to make the same thing true for video games as much as they can as well.
It is worth pointing out that entertainment does not have to be (and should not be) exclusive to a singular middleman.
Nothing radical about that. For 90% of people “Wherever you get your podcasts” means Apple, Spotify or YouTube. It has nothing to do with the win of freedom, it has to do with saving time to the speaker and listener. Same as with gas, as the other guy said.
Or. Instead of “only on Netflix” and “only on Amazon Prime” and “only in Disney+”.