Instead of displaying links, Arc Search's “Browse for Me” feature reads the first handful of pages and summarizes them into a single, custom-built, Arc-formatted web page using large language models from OpenAI and others. Critics say that's a problem.
Considering how much of the web is AI-generated now (with it predicted to rise to 90% by the end of 2026) we’ve managed to turn a tool for connecting people to a tool for chatbots to talk to one another.
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But it could drive even more sales. Just think of all those articles “nine must-have kitchen tools on sale at Amazon RIGHT NOW”, followed by a list of specific product referrals (embedded in a story across many pages, slideshow style). Currently you can choose to block or at least not follow, but imagine if every search was a similar generated story, and the tools authors got caught up in the referral game