Another interesting aspect of dynamic pricing is that it can lead to price discrimination, where different customers are charged different prices for the same product. This is because retailers can use customer data, such as location, browsing history, and purchase behavior, to tailor prices to individual customers.
I am very well aware of the automated pricing tools in Amazon. The accounts under my management will do over $3.5 million in sales this month. I will also manage almost $1 million in ad spend. I may be the only person in this comment section with a qualified opinion.
These tools cannot adjust price based on customer data. They can adjust pricing based on competitor prices, and based on how many units you are currently selling. That is all.
Prices do not vary based on estimated income. Pricing control is not that granular.
This isn’t based on income, but here is the automatic price adjusting.
EDIT So, not 100% as granular, but not that far off.
Dynamic Pricing
I am very well aware of the automated pricing tools in Amazon. The accounts under my management will do over $3.5 million in sales this month. I will also manage almost $1 million in ad spend. I may be the only person in this comment section with a qualified opinion.
These tools cannot adjust price based on customer data. They can adjust pricing based on competitor prices, and based on how many units you are currently selling. That is all.