Lucid Motors is lopping thousands of dollars off the price of its most affordable electric sedans as it looks to boost demand after a disappointing year of sales.
The rear-wheel drive version of the base model Lucid Air Pure will now start a $69,900, down from the previous price of $77,400. The more powerful Lucid Air Touring model — which offers all-wheel drive performance and roughly 50% more horsepower — will now start at $77,900, down from $85,900. (An all-wheel drive version of the Pure is being discontinued.)
Even the Lucid Air Grand Touring, which offers more than 500 miles of range, is getting a slight price haircut to $109,900, down from $110,900. Lucid announced it is additionally offering $1,000 toward the purchase of a home charging solution, and including free scheduled maintenance for two years or up to 24,000 miles, with every new purchase.
The price cuts come just a few weeks after Lucid announced it delivered just 6,001 cars across all of 2023. The company is scheduled to reveal its financial results for the year on February 21.
They can afford to drop the price by 10% because they have a >50% profit margin.