Tate & Lyle's Golden Syrup rebrand drops dead lion
www.bbc.co.uk
Tate & Lyle's Sugars, which owns the product, claims a new logo will appeal to modern shoppers.

Drop the dead donkey lion!

I don’t like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.“The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok,” she told the BBC.

When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…

  • FlaxEnglish
    1•9 months ago

    It’s a reference to Samson in Judges 14:8-9

    • tygerprints
      0•9 months ago

      Only in the UK would they think that makes an appopriate logo for a food stuff - or maybe in some corners of the US also. Religious folk are definitely very strange people.

        • tygerprints
          1•9 months ago

          I’m an atheist myself and can’t dispute that I’m a weird person, but I have my reasons for my beliefs that are just as sound as anyone’s reasons for being religious. Moreso, because I’ve seen what is out there, and I know (more than anyone else) that there is no such thing as ‘God’ at all. And there doesn’t need to be. But, to each his own.

          • FlaxEnglish
            1•9 months ago

            Exactly. I’ve seen what I’ve seen and known what I know and done my research and came to the realisation that there is a God.

            Anyway, if the Bible isn’t real, how would having a famous story about Samson be any different to having a logo based on little red riding hood? Or the fact that “Goliath” in our society is basically a synonym for “large”

            • tygerprints
              1•9 months ago

              And that’s fine if it works for you, but I hate to say it (and it won’t matter anyway) but - there really is not a god of any kind at all. Even if I wanted to believe in one, I now know for certain there isn’t any such thing, at least not by the definition humans use for what a ‘god’ is.

              The bible is real, it’s a real book - a work of fiction, but a real book. It has some interesting passages in it, but I don’t consider it any more “real” than the book the Wizard of Oz or any other work of fiction.

              • FlaxEnglish
                1•9 months ago

                That works for you as well! However, there is a God. Jesus is real. He really did die and rise from the dead again while claiming to be God. The arguments against the Bible usually boil down to arguments from silence, removing context, presuppositions and bad interpretation.

                • tygerprints
                  1•9 months ago

                  I happen to know there is no god, or Jesus and there never was. I’m in fact the one person who DOES know that for sure.

                  But like I said, to each his own. If it works for you, then it works for you.

                  • FlaxEnglish
                    1•9 months ago

                    You don’t think Jesus ever existed? That’s a bit of a stretch. Most historians agree Jesus existed. The most reliable and consistent historical account to who He is is contained in Christianity. Basically, some bloke existed, claimed to be God, did a bunch of miracles and ultimately rose from the dead to prove it. And He was also prophecised like around a millenia before He was born. And we have a surviving prophecy from 100 years before He did. That’s the summary of why I believe in God, specifically Jesus.