If you look at this article and think “this is too long to read” you’re part of the target audience. Make the time.

It outright told me this is going to take 40-ish minutes. The problem isn’t that I “hate to read”, the problem is that sitting in one place doing one thing for 40 minutes makes my skin crawl (because I have productivity brain poisoning). I’ve switched to audiobooks because I can get through them while also doing other tasks (like when I’m zoning out on the welding press at work) and I’m chewing through about one book a week these days. I’m reading theory! I’m reading fiction again! I’m just not literally reading them, because I’m not going to make the time.

EDIT Okay this doesn’t seem to actually be critiquing podcasts and audiobooks as much as I expected, but is more focused on TikTok and other video content. Easy to digest, requires zero concentration, and doesn’t stick in your brain the way long-form content does. Not as disagreeable as when I started. Although her point “Can you tell me the thesis and supporting arguements of videos you watched from two calendar years ago?” doesn’t really land for me - I can barely remember my own life from two years ago. I need notes for that, and this argument seems more in favor of active reading than just reading in general.