A media training session at the organization's annual conference provided a rare look inside the effort to control the narrative.

PHILADELPHIA — Last week, a local Indiana chapter of Moms for Liberty attracted attention for quoting Adolf Hitler in its newsletter. After the local paper reported the story, the group added additional “context” but kept the quote. Eventually, after it faced even more scrutiny, the organization removed the quote and apologized in a statement posted to its Facebook group.

That, however, was a big mistake, according to advice at the Moms for Liberty national conference’s media training session Friday.

“Never apologize. Ever,” said Christian Ziegler, the chairman of the Florida Republican Party. “This is my view. Other people have different views on this. I think apologizing makes you weak.”

He advised the attendees to instead make it clear that the Hitler comment was “vile” but to immediately pivot to make the point that Hitler indoctrinated children in schools and that that’s what Moms for Liberty was fighting against. Ziegler warned that any apology would become the headline, so that should be avoided.

You read that right. He said to not apologize for quoting Hitler. That’s what we’re dealing with now.

  • @andyster
    22•1 year ago

    I hate to admit it but from an amoral point of view this seems to be something Trump really showed that shamelessness is a virtue in politics. Never apologize just keep plowing forward with whatever your bullshit is seems to be for the most part the way to go especially on a right-wing group. Left wing groups have to deal with more diversity and you probably can knock some support off that way, whereas RW groups are hurt by the apology more than the outrage.

    • Flying SquidOP
      18•1 year ago

      I guess you’re right, but I hate living in a world where apologies are seen as weakness, especially by people who claim to follow the guy who said that it was good to be meek.

      • @Kaliax
        5•1 year ago

        It’s awful to see this unfolding and accelerating. Thanks for sharing though, I likely wouldn’t have encountered it otherwise. I do feel it is important to be aware of these encounters, as ugly as they are.