A media training session at the organization's annual conference provided a rare look inside the effort to control the narrative.

PHILADELPHIA — Last week, a local Indiana chapter of Moms for Liberty attracted attention for quoting Adolf Hitler in its newsletter. After the local paper reported the story, the group added additional “context” but kept the quote. Eventually, after it faced even more scrutiny, the organization removed the quote and apologized in a statement posted to its Facebook group.

That, however, was a big mistake, according to advice at the Moms for Liberty national conference’s media training session Friday.

“Never apologize. Ever,” said Christian Ziegler, the chairman of the Florida Republican Party. “This is my view. Other people have different views on this. I think apologizing makes you weak.”

He advised the attendees to instead make it clear that the Hitler comment was “vile” but to immediately pivot to make the point that Hitler indoctrinated children in schools and that that’s what Moms for Liberty was fighting against. Ziegler warned that any apology would become the headline, so that should be avoided.

You read that right. He said to not apologize for quoting Hitler. That’s what we’re dealing with now.

  • IHeartBadCode
    5•1 year ago

    More importantly this:

    This is my view. Other people have different views on this. I think apologizing makes you weak.

    This is what cultivates the “never admitting wrong and always attempting to be right” on literally everything. Making people afraid or scared to be “wrong” is absolutely the most incorrect thing possible. We learn best when we self identify our own mistakes.

    This whole mentality is literally the number one thing I hear people hate the most on the Internet. Trial and error is a fundamental method of problem solving and if you teach people that being wrong is “weak” then you literally subvert the most basic ability to problem solve.

    There could not have been a more wrong bit of advice this person could have given. This is literally the number one thing that makes public discourse even harder to do. My bit of free advice is to literally NOT view apologies as weakness. You will always be an infinitely better person if you just simply DO NOT DO this one thing that Christian Ziegler has indicated.

    • PupBiru
      5•1 year ago

      apologies are strength. admitting you were wrong is strength. changing your mind when new facts are available is strength.

      it’s easy in the short term to not apologise. it’s easy to just say no. it’s short sighted, it’s incredibly dumb, and it shows how weak you truly are: unable to display even the most basic of human decency.