Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand::The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.
So if they raise prices at lunchtime, when everyone else is also eating (because we’re human meatbags that require food daily), they could raise prices due to the higher demand?
Yeah that’s a huge turnoff. Part of the appeal of fast food is that you know the cost of the things you like to order.
the first time someone not expecting this surge pricing finds out they have to pay more because it’s lunch time, they will not be coming back to wendys ever again
I’d be ok with it if it actually dropped below the baseline a similar amount off peak
spoiler warning: it won’t