PHILADELPHIA — Last week, a local Indiana chapter of Moms for Liberty attracted attention for quoting Adolf Hitler in its newsletter. After the local paper reported the story, the group added additional “context” but kept the quote. Eventually, after it faced even more scrutiny, the organization removed the quote and apologized in a statement posted to its Facebook group.

That, however, was a big mistake, according to advice at the Moms for Liberty national conference’s media training session Friday.

“Never apologize. Ever,” said Christian Ziegler, the chairman of the Florida Republican Party. “This is my view. Other people have different views on this. I think apologizing makes you weak.”

He advised the attendees to instead make it clear that the Hitler comment was “vile” but to immediately pivot to make the point that Hitler indoctrinated children in schools and that that’s what Moms for Liberty was fighting against. Ziegler warned that any apology would become the headline, so that should be avoided.

You read that right. He said to not apologize for quoting Hitler. That’s what we’re dealing with now.

  • Flying SquidOP
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    41 year ago

    Do you think maybe they should have said not to follow in his footsteps? Because they didn’t. They just put the quote in huge letters in an isolated box at the top of their newsletter. Which sure looks like an endorsement.

    • @rov3r
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      1 year ago

      Okay I can see how in the original it was just a quote all on its own (on the side bar) and it wasn’t until they added context that it made sense. Had to click through 3 articles to actually be able to access a copy of the newsletter. After adding the context bubble it makes total sense though. Definitely should have expanded on it at least a little in the original though.